our blog

Read The Latest Marketing News

August 18, 2025

Use First-Party Data to Enhance Your Automotive Marketing Strategy

The shift toward first-party data in automotive marketing has become a strategic necessity. Dealerships that recognize the value of customer insights collected directly from their own platforms are positioning themselves to build smarter, more efficient, and highly responsive campaigns. In a landscape where personalization drives performance and privacy regulations continue to evolve, owning and activating customer data gives marketers measurable control over their outcomes. This is not a vague idea of better targeting. It is a clear, accountable system in which every dollar spent can be traced to real behaviors from actual customers, including website visitors, service clients, and lead form submissions.

More Articles

How Remarketing Can Bring Back Lost Leads for Your Dealership

In the automotive world, it’s not uncommon for dealership websites to attract thousands of visitors, only to watch most of them leave without taking action. The truth is, most potential buyers don’t convert on their first visit. But just because someone clicked away doesn’t mean they’re gone for good. That’s where remarketing steps in, helping dealerships re-engage people who’ve already shown interest but haven’t made a decision yet.

How to Plan a Successful Winter Sales Campaign for Your Dealership

Winter presents unique challenges and opportunities for automotive dealerships. As temperatures drop, so can customer foot traffic, making it essential to implement a well-structured sales campaign to maintain and boost sales during these colder months. Seasonal weather can change buyer behavior and service needs, and being proactive is key to staying competitive. Here's a detailed guide to planning and executing a successful winter sales campaign for your dealership.

Remarketing Ads: The Key to Winning Back High-Intent Shoppers

Not every shopper converts the first time they visit your website. In fact, according to Google, 96% of people leave a website without taking action. That’s a huge chunk of potential customers walking away—possibly for good. But here’s the good news: remarketing ads can bring them back.

5 Ways Online Reviews Can Make or Break Your Dealership

Online reviews are now a core component of dealership performance. They influence buyer trust, visibility, and sales outcomes. In an age where digital footprints speak louder than advertisements, understanding how reviews affect your business is essential. Let’s explore five specific ways online reviews can either accelerate your dealership’s success or drag it down.

Email Marketing Tactics That Drive Repeat Business for Dealerships

Repeat customers are essential to a dealership's profitability. Research shows that acquiring a new customer can cost five to 25 times more than retaining an existing one. Email marketing plays a crucial role in customer retention by enabling personalized communication that strengthens customer relationships. This blog outlines practical email marketing tactics designed to generate repeat business for dealerships.

How to Optimize Your Dealership’s Website for Maximum Conversions

In today’s digital world, your dealership’s website plays a critical role in attracting potential customers and turning them into buyers. A well-optimized website draws visitors and encourages them to take action. Factors like user experience, search engine optimization (SEO), and mobile-friendliness significantly impact conversion rates. This article outlines proven strategies to enhance your website’s performance and boost sales.

join the winners circle

We Send Leads to Victory Lane

We work hard to see our partners win. Put Star Performance Marketing behind the wheel and we'll take you to victory lane. Contact us today to see how our proven solutions can help convert leads into sales.

Don’t get caught up in all the marketing aspects of your business. With our aggressive strategies and cutting edge techniques we can help take your business to the next level. We do all the heavy lifting so you can focus on what really counts – SELLING!

Connect

Company

Get in touch

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.