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Last week, March 10, 2024, marked the end of the 83rd Daytona Bike Week, leaving behind a sense of excitement, innovation and community spirit that defines this iconic event. As things settle down, it's clear that the event wasn't just about festivities but also provided valuable insights into upcoming trends and consumer preferences. Star Performance Marketing, being the strategic growth partner of over 60+ Harley-Davidson® dealerships, was able to witness the event firsthand.

In the fast-paced automotive industry, keeping up with consumer trends is crucial for success. A recent report by the National Automobile Dealers Association (NADA) shows that Ford's U.S. Auto sales saw a notable 10.5% increase in February 2024, mainly due to a rise in demand for SUVs and hybrid vehicles. This change not only reflects shifting consumer presents but also presents an opportunity for Ford dealerships to thrive.

Superior results from each marketing campaign is rooted in identifying the effective placement for ads and developing tailored messages for each platform. In order to accomplish these critical goals, a deep understanding of the dealership’s targeted demographics is required.

Paid online advertising serves a key role in a Toyota dealership’s marketing campaign. These efforts include social media ads, Google ads and others. Without an effective strategy that takes into account messaging, placement, frequency and your budget, return on investment can be minimized. In fact, a poorly designed and managed campaign can actually cost a dealership money overall.

For digital ads, TV spots, direct mailers and other efforts, the individual campaigns will generate a short-term response. However, at Star Performance Marketing, we focus on more than the traffic that a specific campaign generates. We also build our client’s brand. By doing so, we keep your dealership at the front of your customers’ minds so that they are more likely to think about your business when they are ready to act.

Many businesses today have drastically reduced their use of direct mail campaigns, and others have removed these mailers from their campaigns altogether. However, direct mail remains a cost-effective way to reach your Honda dealership’s target audience. These mailers may be to announce service specials, financing offers, holiday pricing and more. Because mailers will find their way into your customers’ hands and be seen, you are assured that most people on the mailing list will see your message.