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Written By Rob Mancuso | Vice President Midwest | Star Performance Marketing
With digital, staying competitive in the automotive market often requires more than internal resources for marketing and advertising. While in-house teams can execute the fundamentals, like managing social media and email campaigns, there often comes a point when the dealership's growth begins to plateau. Reaching out externally can provide the fresh perspectives, advanced tools, and innovative strategies needed to drive sales and improve your market positioning.
Many dealerships begin their digital journey in-house. This approach makes sense: who knows your brand better than your own team? However, the digital landscape constantly evolves, and relying exclusively on internal expertise can limit your potential. These are a few reasons why.
Limited expertise and bandwidth: Your in-house team may be excellent at what they do, but they often wear many hats. Managing daily operations, handling customer service, and running the sales floor can quickly spread your resources thin. This limited focus can leave little time for your team to stay updated on the latest digital marketing trends and tactics.
Access to cutting-edge tools and techniques: The digital marketing world moves fast. New tools and technologies emerge regularly, promising to improve targeting, optimize ad spend, and enhance customer engagement. External marketing agencies typically have access to these cutting-edge tools and, more importantly, the expertise to use them effectively. They can provide advanced analytics, A/B testing, and programmatic advertising solutions that an in-house team may not have the resources to manage.
Fresh perspectives and competitive intelligence: External marketing partners bring a wealth of experience from working with various clients across the automotive industry. They can offer fresh perspectives on your marketing strategy and provide valuable insights into competitive practices. An outside view can help identify new opportunities, refine your messaging, and ensure your dealership stays ahead of the curve.
So, what should you look for when considering an external partner for your digital marketing and advertising needs?
Look for an agency with a proven track record in the automotive sector. They should understand the nuances of car dealership marketing, including local SEO, targeted digital ads, and social media engagement.
Choose a partner that embraces innovation and can adapt to changes in technology and consumer behavior. A good agency will bring fresh ideas and be willing to pivot strategies based on real-time performance data.
It’s essential to work with an agency that provides clear, comprehensive reporting on campaign performance. You should know exactly how your marketing dollars are being spent and what return you're getting on your investment. ROA rules.
The best partnerships are collaborative. Look for a partner who will work closely with your team, understands your dealership's unique needs, and tailors strategies accordingly.
Star Performance Marketing leverages the latest technology and innovative strategies to help car dealerships stay ahead of their competition. We are well-equipped to elevate your dealership's digital presence with a deep understanding of the automotive industry, advanced reporting tools, and a commitment to driving measurable results. In fact, we guarantee it.
Contact us today!
