Treat EV leads like conquests?
Written By Rob Mancuso | Vice President Midwest | Star Performance Marketing
Targeting customers interested in EVs is similar to conquest marketing—reaching out to potential buyers who may not currently be loyal to your brand or dealership. Many consumers who are considering an EV are new to the market or are looking to switch from traditional internal combustion engine vehicles. This presents a unique chance to attract buyers who are actively exploring their options and may be open to new brands or dealerships that can meet their needs.
Digital marketing offers a powerful way to connect with these potential customers. By leveraging data-driven strategies, dealers can identify and engage individuals showing interest in EVs through online behaviors, such as searching for information on EV models, reading reviews, or comparing pricing. Tools like Google Ads, social media targeting, and remarketing campaigns allow dealers to present tailored messages to these prospects at the right time.
Most manufacturers currently have excess EV capacity. They are eager to support dealers who are proactive in promoting these vehicles. They may reciprocate with increased availability of low days-supply units. This can translate into generous incentives, inventory availability, and marketing support to help dealerships generate demand and close sales.
To maximize this opportunity, dealerships must build trust and credibility as knowledgeable EV sellers. Providing educational content, such as blogs, videos, and webinars about the benefits of EVs, charging infrastructure, and cost savings, can help convert interest into actionable leads. Engaging with potential customers through digital channels—like live chats, virtual test drives, and personalized email campaigns—can further enhance conversion rates.
The shift towards EVs is not just a trend; it’s a fundamental change in the automotive market. Dealerships that seize the opportunity to use digital marketing to target and convert EV leads will capture new business and position themselves as leaders in a growing and profitable segment. With manufacturers ready to supply EVs and support marketing efforts, now is the time to build a strong digital strategy focused on this exciting market.
Remember, Tesla still doesn’t advertise. Nor do they “sell” their products, at least in the traditional sense. Some might call this a window of opportunity.
For a tailored approach to leveraging digital marketing and generating high-quality EV leads, turn to Star Performance Marketing, a top ten U.S. advertising and digital marketing agency known for its innovation and use of cutting-edge technology to drive measurable results.
Contact us today!
