_{Do I need a new agency?}

Written By Rob Mancuso | Vice President Midwest | Star Performance Marketing

_{All agencies are not the same.}

For the most part, every agency will tell you they have the capabilities to do anything. And, that’s true. Radio, TV, print, outdoor, direct mail and digital are the six channels that all media falls into, and anyone can find providers for each and bring them in as client needs arise. Good idea if you’re trying to save on overhead. Bad idea if you want control over the quality of your output.

Star Performance Marketing is vertically integrated. Each of the six channels is produced and supported in-house. We control everything.  And, we can make changes on the fly.

_{Stewardship of your funds is key.}

Expertise isn’t free. Neither is Google. But it’s not always a question of how much you spend. Often, it’s a question of how you spend. Most agencies show up ready to push your expense per car higher before doing any data analysis. That works for them. What works for you is finding the secret sauce for your brand, your market, your inventory.

Star Performance Marketing analyzes your historical spending and works with you to develop a plan to achieve your specific objectives. Half of our staff are data analysts. Waste is the enemy. 

_{One size does not fit all.}

In the car business, agencies preferred by an OEM treat everyone the same. Does that sound like a competitive differentiator? A templated approach for huge numbers of dealers may sound like a good idea, but it’s not really creative if it's not–creative. OEMs are focused on addressing their own needs. Surprised?

Star Performance Marketing has a different approach. When the OEM agency drives up to your store, they see the OEM name on the sign. When we drive up, we see yours. This doesn’t mean we can’t co-exist. It just means we never forget who our customer is. 

_{OUR approach.}

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We commit: 

Relationship - we represent your best interests in everything we do

Response - we respond 24/7 to changes in the market, incentives, inventory

Return - your ROAS will beat your historic performance in every channel

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You commit:

People - to put the people in place to implement and execute our plan 

Process - to deliver maximum  effort to convert the leads we create

Product - to have sufficient and properly priced inventory to reach our objectives

‍Star Performance Marketing. The OG. But evolved.

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