Marketing Insights That Drive Performance

October 31, 2024

Art + Science = Marketing

In today's hyper-competitive automotive market, car dealerships face the dual challenge of standing out among competitors while ensuring their marketing investments drive measurable, impactful results. To navigate this landscape, dealerships need more than just conventional advertising; they need a partner with a comprehensive strategy that combines creativity and data-driven insights. Star Performance Marketing, a top-ten U.S. automotive agency, has perfected this blend of art and science to maximize the value of every advertising dollar for its clients. By focusing on both the client’s brand identity and consumer engagement, Star Performance Marketing tailors campaigns that align with each dealership's unique voice while leveraging data analytics to unearth actionable insights.

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October 31, 2024

Art + Science = Marketing

In today's hyper-competitive automotive market, car dealerships face the dual challenge of standing out among competitors while ensuring their marketing investments drive measurable, impactful results. To navigate this landscape, dealerships need more than just conventional advertising; they need a partner with a comprehensive strategy that combines creativity and data-driven insights. Star Performance Marketing, a top-ten U.S. automotive agency, has perfected this blend of art and science to maximize the value of every advertising dollar for its clients. By focusing on both the client’s brand identity and consumer engagement, Star Performance Marketing tailors campaigns that align with each dealership's unique voice while leveraging data analytics to unearth actionable insights.

October 22, 2024

Do I need a new agency?

For the most part, every agency will tell you they have the capabilities to do anything. And, that’s true. Radio, TV, print, outdoor, direct mail and digital are the six channels that all media falls into, and anyone can find providers for each and bring them in as client needs arise. Good idea if you’re trying to save on overhead. Bad idea if you want control over the quality of your output.

October 14, 2024

It isn't easy

Running a modern automotive dealership is an intricate and demanding endeavor, requiring expertise in a vast array of disciplines. Beyond the basic function of selling vehicles, dealership owners and managers must master many disciplines, including marketing, sales, management, accounting, service, logistics, strategy and more.

October 11, 2024

Dealers deserve credit

Over the past few decades, the automotive dealership experience has undergone a remarkable transformation. Historically, customers often approached car dealerships with hesitation, wary of high-pressure sales tactics and a lack of transparency, especially during the sales transaction process. However, modern dealerships have worked diligently to reverse this reputation. The current focus on customer satisfaction represents a significant shift, with many dealerships prioritizing customer-centric strategies to ensure that buyers feel informed, respected, and valued throughout their entire journey—from taking delivery to the service experience.

October 7, 2024

No thanks. I'm good.

In today's ever-evolving automotive landscape, one of the more common responses from car dealers when presented with new marketing strategies is resistance. Many understandably say, "We already have an agency, and things seem to be working." This hesitance to change what appears to be effective is entirely reasonable—after all, stability is often a sign of success. However, maintaining the status quo should never be seen as a strategy, especially in a marketplace that thrives on innovation and agility.

September 29, 2024

From data to driveaway

More than ever before, collaboration between your advertising agency and your dealership is not just a necessity—it’s a partnership that requires synergy, communication, and trust. While your agency is responsible for generating quality leads, it’s ultimately up to your dealership’s sales team to convert those leads into sales. However, this process can only succeed when both sides work together, combining their individual expertise to maximize your ROAS.

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We Send Leads to Victory Lane

We work hard to see our partners win. Put Star Performance Marketing behind the wheel and we'll take you to victory lane. Contact us today to see how our proven solutions can help convert leads into sales.

Don’t get caught up in all the marketing aspects of your business. With our aggressive strategies and cutting edge techniques we can help take your business to the next level. We do all the heavy lifting so you can focus on what really counts – SELLING!

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