Marketing Insights That Drive Performance

October 31, 2024

Art + Science = Marketing

In today's hyper-competitive automotive market, car dealerships face the dual challenge of standing out among competitors while ensuring their marketing investments drive measurable, impactful results. To navigate this landscape, dealerships need more than just conventional advertising; they need a partner with a comprehensive strategy that combines creativity and data-driven insights. Star Performance Marketing, a top-ten U.S. automotive agency, has perfected this blend of art and science to maximize the value of every advertising dollar for its clients. By focusing on both the client’s brand identity and consumer engagement, Star Performance Marketing tailors campaigns that align with each dealership's unique voice while leveraging data analytics to unearth actionable insights.

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September 25, 2024

Old school beats new school

As electric vehicles (EVs) dominate conversations around the future of transportation, much of the focus has been on Tesla and its trailblazing approach. Tesla’s direct-to-consumer sales model, paired with its sleek showrooms and brand ambassador-style personnel, has captivated tech-savvy early adopters. But as the market for EVs expands, the legacy auto manufacturers are quietly cultivating an advantage that could drive broader adoption: a more collaborative and guided sales process.

September 23, 2024

Whose brand are you promoting?

In today's media-saturated automotive market, it's no longer enough for dealers to rely solely on the strength of the brand of car they sell. To stand out and succeed, dealerships must build, maintain, and promote their corporate brand identity. Your brand is what differentiates one dealer from another in the same franchise or even the same region. It tells customers who you are, what you stand for, and why they should choose you over the competition.

September 20, 2024

Treat EV leads like conquests?

Targeting customers interested in EVs is similar to conquest marketing—reaching out to potential buyers who may not currently be loyal to your brand or dealership. Many consumers who are considering an EV are new to the market or are looking to switch from traditional internal combustion engine vehicles. This presents a unique chance to attract buyers who are actively exploring their options and may be open to new brands or dealerships that can meet their needs.

September 16, 2024

Do we need help?

With digital, staying competitive in the automotive market often requires more than internal resources for marketing and advertising. While in-house teams can execute the fundamentals, like managing social media and email campaigns, there often comes a point when the dealership's growth begins to plateau. Reaching out externally can provide the fresh perspectives, advanced tools, and innovative strategies needed to drive sales and improve your market positioning.

September 17, 2024

Can your data unlock real-time opportunities?

Imagine knowing exactly which campaigns are resonating with potential customers at this very moment, whether it’s a digital ad on social media, a local TV spot, or a radio endorsement. With comprehensive insights into the strengths and weaknesses of your marketing efforts across all platforms, you can pivot strategies in real time—allocating more budget to what’s working and cutting what’s not.

September 8, 2024

There's experience, then there's experience

As a former Honda, Cadillac, Chevrolet, Maserati and Lotus dealer, I know one thing–dealers are continually looking for ways to maximize their advertising and marketing spend to generate more sales and improve operational efficiency. However, many dealerships are still not realizing the full potential of their marketing strategies, primarily due to a lack of their agency's specialized knowledge and understanding of the unique challenges facing the industry. This is where partnering with a firm that employs experienced automotive personnel becomes invaluable.

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We Send Leads to Victory Lane

We work hard to see our partners win. Put Star Performance Marketing behind the wheel and we'll take you to victory lane. Contact us today to see how our proven solutions can help convert leads into sales.

Don’t get caught up in all the marketing aspects of your business. With our aggressive strategies and cutting edge techniques we can help take your business to the next level. We do all the heavy lifting so you can focus on what really counts – SELLING!

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